He will be assisted by two Vice-Presidents Faye Lottero and Enrico Lippi.
Rufina, June 26, 2025
The board of directors of the Chianti Rufina Consortium has unanimously elected Gerardo Gondi – Marchesi Gondi – as the new president for the 2025-2027 term. Gondi succeeds Federico Giuntini – Selvapiana – in the consortium’s highest position. Faye Lottero of Fattoria Lavacchio and Enrico Lippi of Azienda Agricola Frascole have been appointed as vice-presidents.
Gerardo Gondi has served as councilor and vice-president of the Chianti Rufina Consortium since 2019. Forty-two years old, married with two daughters, with a degree in Economics, he is the owner of Azienda Marchesi Gondi, a historic company in the heart of Chianti Rufina that has belonged to the Gondi family since 1592. Gerardo joined the family business in 2014 and has been personally directing it since 2017, leading it to significant growth. Today, Marchesi Gondi, with the Tenuta Bossi estate—a magnificent Renaissance villa in the hills of Pontassieve—is known worldwide for its wines and, particularly, for the unique expression that Sangiovese achieves in the Rufina territory.
“I accept this appointment with great enthusiasm and sense of responsibility,” declares Gondi. “I am well aware of the complexities of this period for the entire sector, and I will bring maximum dedication, passion, and constant work for the denomination.”
“In recent months,” continues the new president, “the consortium has established a managerial structure, a steering committee, led by new director Francesco Sorelli and a group of professionals from various agricultural companies within the DOCG, who will report to me and the board of directors. A detailed and comprehensive strategic plan has been presented that is already showing initial results. My mandate will focus primarily on three areas that I consider fundamental to emerging stronger from this period. First, the product area: we are experiencing a market situation that we don’t know whether is temporary or structural. Initiatives must highlight the superior quality of Rufina wines, including through focus on the Terrælectae project, and carry this message worldwide through events and exhibitions. Second, the territory area: a true resource that remains largely unexplored. The breath of the Apennines reflected in the Rufina lands makes this area an exceptional heritage with few equals, and wine tourism still presents great development potential. Finally, the education area: we are building relationships with universities, foreign consortiums, and scientific institutions, based on the principle that knowledge exchange is essential for the growth of both our farms and the overall reputation of Rufina wines.”
President Gondi is already prepared with the new council and director Sorelli to face upcoming challenges and enthusiastically anticipates some of the activities that will be implemented in the coming months, such as “Jazz in Fattoria” taking place among the denomination’s farms, “Bacco Artigiano” in Rufina (celebrating its fiftieth edition this year), “Firenze Jazz Festival,” “Degusta Vino” on Via Gioberti, and many other initiatives currently being finalized both in Italy and abroad.
Chianti Rufina is a small and prestigious Chianti DOCG that encompasses the municipalities of Pontassieve, Rufina, Pelago, Dicomano, and Londa, northeast of Florence. It comprises 21 winemaking companies that annually produce approximately 3.5 million bottles from about 750 hectares of vineyards. Its flagship product, regulated by a voluntary trademark, is Chianti Rufina Riserva Terrælectae with vineyard designation, produced exclusively with Sangiovese.
For further information, contact Paolo Valdastri (paolo@vietu.it) or Francesco Sorelli (francesco.sorelli@chiantirufina.com)
